HP Dreamcolor Seminar

Thursday May 15th, 9:00am to 1:00pm

Jacquin Studios, St. Louis Missouri

Agenda:

Improve image quality when you shoot!
Edit your images with maximum efficiency and effectiveness!
Streamline your digital workflow with new tools!
Print a sellable image without making multiple, expensive paper proofs

Simplify Your Image Capture

How your new camera usually comes out of the box set up for snapshots, not serious photography – and how to dial it in to fit your work.
How changing the settings on your camera sets the foundation for better prints down the road.
Evaluating your exposure in camera and adjusting it to produce the best image possible – in only a few seconds.
Why Photoshop comes out of the box with default settings that are not suited for photography – and how to correct it.
Pre-sets for Photoshop and Adobe Camera RAW that will speed up software processing and improve the quality of your images.
Methods to batch process image files quickly and easily – using multiple adjustments in one processing step.
How to “lock down your color”, keeping it accurate and consistent from capture to print – month after month.
Color correction techniques for your images that are fast, and extremely accurate.
Why you should edit your images in Photoshop in “preview” or “soft proofing” mode – and how to create color-accurate previews that can help you pick the best paper for your image.
How to handle color-to-Black & White conversions during image editing, and how to produce Black and White inkjet prints that can equal or exceed the quality of darkroom prints.
Judging image quality of proof prints and final prints– plus methods for preventing defects, and techniques for quality corrections and adjustments.
How to ensure that you get a good screen-to-print match, and how to keep you’re the screen and printer on track for consistent color month after month, year after year.
Use of the HP Designjet Z3100 wide format printer – setup, color controls, media selection, and more.
Fundamentals of maximizing print quality through software settings and adjustments. This includes but is not limited to proper use of ICC profiles.
How to choose a pro-level inkjet printer, based on 10 important criteria.
Fine art print making – materials, methods, managing editions, and more.

There have been significant improvements in digital photography in the past year – these include improved cameras, computers, displays, software, and printers. Our goal is to help you get the most out of your investment in these tools, and help you achieve your vision in your photography.

This seminar is conducted by David Saffir, an internationally-recognized photographer, print maker, and author. He is the author of Mastering Digital Color, A Photographers Guide to Color Techniques, and has taught abroad and in the US.